Orig 1970s POSTER Coca Cola Glass Bottle SHATTER PROOF 1.5 LITRE Canada Coke

Description

Stringers
presents
POSTER
ALL 1.5 LITRE SOFT DRINK BOTTLES CAN SHATTER
Coca-Cola Ltd (Canada)
(Canada): Coca-Cola Ltd., no date (late 1970s).
Poster size is 13 1/2" x 17".
Condition for this poster is good+ with a small 1" tear top left corner, at one  time this poster was rolled with a bit of weight covering it not enough to  flatten it but enough to cause a waving to the whole poster (flattening out for  a period would correct this), a bit of light dampstaining evident on the back of  the poster causing slight wrinkling to the left front side of the poster, still  a nice copy though.
Original poster informing Coca-Cola customers that unlike other glass bottles  of the era their bottles won't shatter when tipped over. In the early to mid  1970s Canada began to change over to the metric system, soda pop bottles changed  to 1.5 litre in size during this period.  Remember, at this time the  bottles were made of glass, not like now, the ever-present plastic bottle. It  became a big problem then that the "narrow-neck torpedo" glass bottles would  explode just by being nudged over (there is news clip on CBC's website titled  "The explosive problem of defective pop bottles" demonstrating just this, it is  quite shocking) and this poster was used to inform Coke's customers that their  bottles have been redesigned to prevent such "shattering" from happening.
A scarce 1970s Coca-Cola Canada poster.
Poster will be shipped rolled.
BOOKS CAN BE COMBINED TO SAVE ON SHIPPING!!!